Using Social Media to Communicate Your Research
Monday, March 6, 2023, 5:30 – 6:30 PM CST
Learn how to harness the power and science of storytelling to communicate your research using social media platforms. Get the inside scoop into what makes content go viral and how to apply it to your work. You’ll walk away from this interactive session with strategies, free tools, and real-world examples to help you reach your goals.
Director of Communications, Institute For Translational Medicine
Sara Serritella is an award-winning journalist turned Director of Communications at the Institute for Translational Medicine that’s powered by the National Institutes of Health (NIH). She is a lecturer at The University of Chicago and UChicago’s Pritzker School of Medicine, where she co-built and teaches the first for-credit science communications courses for undergraduates, medical students, and a new master’s degree in biomedical sciences.
Sara’s high-energy presentations grace the stages of global and national conferences, and she trains physicians and researchers across the NIH’s Clinical and Translational Science Awards (CTSA) Program’s academic medical institutions on how to communicate their science and medicine to the general public.
As a partner at Vantius and licensed private detective, Sara’s favorite high-profile cases are helping to exonerate wrongfully-convicted individuals. She translates behavioral science and field experience connecting with people of all backgrounds to her work in science communication and education. Sara is also a proud alum of Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications, and she has reported at media outlets across the country and been part of Pulitzer Prize-winning coverage.
Sara is a lover of rescue pit bulls, yoga, travel, and awesome alliteration.